Wrath of the Lich King Sells 2.8 Million Copies Within the First 24-Hours of Launch
By Stephany on Thursday, November 20th, 2008 at 7:13 AM PST In Blizzard, Computer, Gamer Life, Games Industry, World of Warcraft
Blizzard just keeps shattering records doesn’t it? Now, they have something else to brag about–with more than 2.8 million copies sold in its first 24 hours, Blizzard’s World of Warcraft expansion is now the fastest-selling PC game…ever.
World of Warcraft: Wrath of the Lich King sold more than 2.8 million copies in its first 24 hours of availability, which eclipses the previous record of nearly 2.4 million copies sold in 24 hours, set in January 2007 by World of Warcraft’s first expansion, The Burning Crusade.
Wrath of the Lich King was simultaneously released in North America, Europe, Chile, Argentina, and Russia on November 13; Australia, New Zealand, Singapore, Malaysia, and Thailand on November 14; and South Korea and the regions of Taiwan, Hong Kong, and Macau on November 18.
In celebration of the launch, more than 15,000 stores throughout the world had their doors open at midnight to welcome thousands of expectant players. Several of these locations were attended by Blizzard Entertainment representatives, who met players and signed copies of the game.
Prior to the launch of Wrath of the Lich King, World of Warcraft’s subscriber population had grown to more than 11 million players, further strengthening its position as the world’s most popular subscription-based massively multiplayer online role-playing game.
Expect this record to be broken when they release the next expansion…whenever that may be.

