Ubisoft Giving Gamers Easyway to Stop Smoking With Your DS
Posted by Shawn on Wednesday, May 28th, 2008 at 5:50 pm under Game Companies, Game Platforms, Games, Nintendo, Portable, Ubisoft
Ubisoft and Allen Carr have collaborated to bring Allen Carr’s Easyway to Stop Smoking to the Nintendo DS. Gamers can look forward to having a proven smoking cessation tool at the tips of their stylus.
Published in 50 countries, Allen Carr’s Easyway to Stop Smoking book is an international best seller, and Allen Carr’s Easyway network of clinics spans the globe. The method removes the smoker’s belief that smoking provides them with any genuine pleasure or crutch, takes away the feeling of deprivation and therefore rids the smoker of the fear of stopping.
“Ubisoft’s creative team has worked hard to deliver a game that successfully communicates Allen Carr’s Easyway method via play,” said Christian Salomon, vice president of worldwide licensing at Ubisoft. “The player experiences a truly interactive engagement with the game through which he or she learns that it can actually be enjoyable to quit smoking.”
Gamers can grab Allen Carr’s Easyway to Stop Smoking this November. I guess all they really have to do to get the player to stop smoking is make this game more addictive.
via Business Wire
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May 29th, 2008 at 5:57 pm
Hi,
I am writing to let you know about a campaign that is sure to get your readers’ wheels turning!
In anticipation of Codemasters new racing game GRID, Codemasters has teamed up with Brickfish to launch the “Design a Poster for GRID” campaign located at http://www.brickfish.com/Entertainment/GRID?tab=1&=pr_grid. The campaign invites entrants to design a poster that captures the thrill of the race and the intensity of the competition. The grand prize winner, selected from the top 100 highest scoring entries, will win a $1,000 scholarship or cash equivalent, a version of GRID on the platform of their choice and have their entry featured on the GRID website as downloadable wallpaper.
Codemasters will also give away prizes for two runners-up, most viral and sign-up sweepstakes.
If you are interested in covering the campaign and need a URL or images, feel free to contact me at Ashley.Futak@brickfish.com or 858-587-2530.
Thanks!
June 5th, 2008 at 3:56 pm
[...] admin wrote an interesting post today onHere's a quick excerptPublished in 50 countries, Allen Carr’s Easyway to Stop Smoking book is an international best seller, and Allen Carr’s Easyway network of clinics spans the globe. The method removes the smoker’s belief that smoking provides them with … [...]
June 25th, 2008 at 8:46 am
[...] [...]
July 11th, 2008 at 8:59 am
Allen Carr's work is excellent although in truth it's probably cheaper and less hassle to just get his book than a DS.