Ubisoft: E3 is US only, Welcome to Ubiday!
By Shawn on Wednesday, May 23rd, 2007 at 1:05 PM PST In Ubisoft
“E3 is now only for the US, so we wanted to do something to help everybody see our products. So we decided to do E3 but in France and call it Ubidays.”
Yves Guillemont, CEO of Ubisoft the publisher of titles like Assassin’s Creed, Rayman: Raving Rabids and the many Tom Clancy games, kicked off the two-day Ubidays event today. While holding a !&A session before the conference he answered a good number of questions about why Ubidays exists and what the company planned to demonstrate there. Along with an increased emphasis on casual game brands, Guillemont promised that the publisher would be displaying titles from their A-list franchises as well.
GameIndustry.biz has the full scoop.
