Starcraft 2 Won’t Have In-Game Advertising
By Jonathan on Friday, March 7th, 2008 at 12:43 PM PST In Activision, Blizzard, Computer, Game Companies, Game Platforms, Games, Games Industry
The other day, CEO of Activision Blizzard, Bobby Kotick, made some comments about Starcraft 2 that raised a few eyebrows. Namely, he seemed to imply that the highly-anticipated title would contain in-game ads:
[Blizzard] has been thinking about how StarCraft, because it is a short-session experience, can actually be the model for in-game advertising and sponsorship and tournament play and ladder play for the future.
Luckily though, reps from the company responded to the issue recently to basically debunk these statements:
We have no plans to have in-game advertising in StarCraft II. We believe Bobby was actually referring to Battle.net, which has always included ads.
Phew. For a minute there, I was thinking I’d be battling the Zerg amongst the ruins of various Subway franchises while using Mountain Dew Packs to boost my soldiers’ abilities.
Via Blizzplanet
Well I never expected them to. Thanks to WoW they really have no need to pull extra revenue from advertisers.
Thanks to WoW, they could offer Starcraft II for free, and still be one of the most profitable game companies out there. I love their games, but their greed sickens me.