Sega Exec Changes His Story About the Wii

I wrote an article earlier concerning comments made by Scott Steinberg of Sega about the future of the Nintendo Wii. I thought his negative comments were a little odd considering the business relationship that has been developed between Sega and Nintendo. Steinberg has also backpedalled on his words. Sega has now released a new statement trying to undo the damage of what their executive stated:

Yesterday Quote-

“I am a little concerned about the creative depth of the Wii pool. I’m not sure if they will top out in 2008 or 2007. The Wii will start to look really dated in a couple years when developers get more value from the 360 and learn more and more about the PlayStation 3. But how much value can developers and creative folks get out of this wrist motion two years from now, or 5 years from now, or 10 years from now? How can they design products that aren’t too derivative of what’s already out there?”

Today’s Statement-

“SEGA has fully supported the Wii since day one and we continue to do so – it’s no secret that we are close partners. Nintendo has done a masterful job of selling its vision and expanding the market. That said, it’s a shared responsibility and opportunity for the whole industry to take advantage of the possibilities of the Wii. If we don’t realize its true potential, we will have missed a great opportunity to expand creatively and that is what I was cautioning against in the Reuters interview. I’m not just putting the responsibility of innovation on Nintendo. It’s on SEGA and all the publishers and developers as well to carry that flag.

SEGA has been behind the Wii since day one. At E3 2006, our booth was one of the only places you could play a Wii game other than at the Nintendo’s. We had playable versions of Super Monkey Ball and Sonic and the Secret Secret Rings up and running. We also just announced a historic partnership with Nintendo to create Mario & Sonic at the Olympic Games – a title that SEGA and Nintendo are developing together exclusively for the Wii and DS. We currently have seven titles that we’ve announced for the Wii such as The Golden Compass, NiGHTS and Ghost Squad, and many more in development.

The Wii, Xbox 360, and PS3 all have their own unique advantages. SEGA is excited to be publishing for all three consoles.”

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