SanDisk Sponsoring Rock the Bells 2008 International Music Festival

SanDisk has announced that it’s sponsoring Guerilla Union’s Rock the Bells 2008 International Music Festival. The International tour will feature world class hip-hop artists including A Tribe Called Quest, NAS, Mos Def, De La Soul, Rakim, Method Man & Redman, Raekwon & Ghostface (Cuban Linx), Immortal Technique, Dead Prez, Murs, Kidz In The Hall and the reunited The Pharcyde.

Sponsoring Rock the Bells is part of SanDisk’s Wake Up Your Phone campaign. The company known for its flash memory is focusing on educating people on the uses of its products for expanded storage in cellular phones and handheld gaming platforms like Sony’s PSP.

“Sponsorship of this leading international music event speaks to our commitment to reach consumers where our products can make the greatest difference for them,” said Michael Romero, Vice President, Mobile Retail Business, SanDisk. The new SanDisk® Mobile Ultra™ line of memory cards makes the digital lifestyle more manageable by offering consumers enhanced ability to bring all types of digital content, especially music, with them wherever they go. These cards are truly the most convenient way for people to store, move and play such content using their mobile phones, so we’re excited to marry our promotion of this high-performance, premium product with one of the summer’s leading pop culture events.”

Rock the Bells 2008 will be touring July through September in cities including Chicago, Toronto, Miami, New York, Los Angeles, San Francisco, London and Amsterdam.

via Business Wire