PS3 Trails Wii and 360 in Attach Rate, According to NPD
By Chris on Saturday, April 26th, 2008 at 8:51 AM PST In Game Companies, Game Consoles, Game Platforms, Games Industry, Microsoft, Microsoft, Nintendo, Nintendo, Nintendo, Portable, Sony, Sony, Sony

We always hear a lot about attach rates or tie-in ratios, which are basically the average number of games sold per system. So, if you’ve got an attach rate of 1, that means you would have sold, say, 10 million systems and 10 million games. Microsoft constantly boasts its large attach rate, but how do the rest of the current generation of systems hold up by comparison? You might be surprised to find out.
After Nintendo announced its global attach rate, Joystiq inquired with the NPD Group to find out their attach rate for the five major platforms. Xbox 360 of course leads the way with 7.5 games, followed by the Wii at 5.3, DS at 4.7, PS3 at 4.6, and PSP at 4.2. Honestly, I’m not sure if I should be more surprised by the Wii’s being as large as it is, or the PSP being so close to the rest of the pack. It’s rare to see a PSP game crack into the top ten best selling games each month, while games like Call of Duty 4 and particularly Wii Play have taken up permanent residence on the list.
The last time we got these figures, the PS3 was in the threes, so you can see that PS3 owners are slowly expanding their game library. (Well, either that or Blu-ray owners can’t help but pick up a copy of Uncharted.) With Grand Theft Auto IV, Wii Fit and Mario Kart Wii all releasing very soon, you can expect to see the consoles’ attach rates jump. The only thing guaranteed aside from that is the next Microsoft press release touting their historic attach rate.





Here are a couple of facts which illuminate these figures a bit better but which for posting I will no doubt be attacked by certain people who prefer to live in ignorance
1) The 360 already had nearly 4m units in US homes when the PS3 was launched which totally messes up the comparison.
2) With an attach rate of 4.6 the PS3 actually has a better attach rate than the 360 had at the same time after launch.
I don’t have a 360 or a Wii, but I’ve got 13 games for my PS3. Not including downloaded games. And I will have the 14th on Tuesday (29th)
Morne
Mornelithe reminded me of something… does this count downloaded games and such? And really, all possibilities like that? Or simply what NPD tracks? I’m guessing the latter. I think NPD doesn’t take into account PC downloaded sales, for example… so who knows. PSP attach rates may be higher, and same for the PS3 with downloaded games.
Does anyone know for sure?
“2) With an attach rate of 4.6 the PS3 actually has a better attach rate than the 360 had at the same time after launch.”
You may want to check your facts there Norbit. Less than a year after launch the 360 had an attach rate of 4.9 and it has only gone up from there. The PS3 attach rate is improving, but it’s still on the very low side even for it’s time since launch. At least the box is finally starting to outsell the 360.
NPD , don’t know jack (i do hes my mate lol) i got 6 games for my ps3, 7 on tuesday, im getting one in may, one in june, one in july, and one in august all the way to december when i’ll get a pile of games.
Hmm… Strangely enough I JUST read an article with different figures, showing the Wii WAY behind in attach rate, and 360 and PS3 almost identical, with the 360 edging out by .x games. I almost have to wonder if these figures include each individual Wii Sports title.
I have 26 ps3 games, 15 blu-rays I dont know how they figure these things out everyone on my ps3’s friends list has atleast 2/3 games. and peoplesaying blu-ray is just on a stepping stone from the ps3. just compare it to how many games you bought not what everyone else has. they dont seem to track everything i dont think. The ps3 is according to sony *cough* is doing better than what the ps2 did in it’s first year.
@jeremiah,
“Strangely enough I JUST read an article with different figures, ”
Include a link if possible. Nintendo just released their global attach rates and they are higher globally than they are in the US. But globally, wii-sports is not necessarily bundled. So the fact that it’s bundled doesn’t seem to make much difference. In fact, one could argue that people are buying fewer games because it IS bundled. If you buy the console and get a game like wii-sports that is essentially 5 different games, you’re probably less likely to buy other games. Whereas if you buy the console with no game bundled, you will almost definitely buy at least ONE game, but perhaps 2 or 3. So really, Wii-sports doesn’t skew the numbers much.
Sony’s attach rate has actually dropped a little from where it was estimated to be before Christmas (MVC estimated it to be 5.1) I think this might be because of all the new consoles brought recently, as new owners generally have fewer games. Me I have 23 on my Xbox 360 and 13 on my PS3. Only 7 though on my Wii.
How do they factor in used games? All my 12 PS3 games were bought used. I am one of those who can wait a year to play a game after it’s been out.
I have a ps3, and im gonna probably get 10 more games this year and the nest year
I just read an article that was the exact opposite.
Where do they come up with this stuff???
Everyone knows that the NPD is North America only. NPD is a usless mess. kinda like the U.N.
Breakdown of Ubisoft Sales By Platform: X360 falling, PS3 Rising
NOTE: The years below are Ubisoft’s fiscal years, which run from April through the end of the following March. So 2006/2007 ran from April 1, 2006 until March 31, 2007. And 2007/2008 ran from April 1, 2007 until March 31, 2008.
Nintendo DS
2006/2007 - Q4: 20% // Full Fiscal Year: 11%
2007/2008 - Q4: 27% // Full Fiscal Year: 26%
Game Boy Advance
2006/2007 - Q4: 3% // Full Fiscal Year: 5%
2007/2008 - Q4: 1% // Full Fiscal Year: 1%
GameCube
2006/2007 - Q4: 1% // Full Fiscal Year: 1%
2007/2008 - Q4: 0% // Full Fiscal Year: 0%
PC
2006/2007 - Q4: 10% // Full Fiscal Year: 16%
2007/2008 - Q4: 4% // Full Fiscal Year: 7%
PlayStation 2
2006/2007 - Q4: 15% // Full Fiscal Year: 16%
2007/2008 - Q4: 2% // Full Fiscal Year: 5%
PlayStation 3
2006/2007 - Q4: 5% // Full Fiscal Year: 2% (System not released until 11/06)
2007/2008 - Q4: 23% // Full Fiscal Year: 20%
PSP
2006/2007 - Q4: 4% // Full Fiscal Year: 5%
2007/2008 - Q4: 2% // Full Fiscal Year: 4%
Wii
2006/2007 - Q4: 14% // Full Fiscal Year: 14% (System not released until 11/06)
2007/2008 - Q4: 9% // Full Fiscal Year: 10%
Xbox
2006/2007 - Q4: 0% // Full Fiscal Year: 1%
2007/2008 - Q4: 0% // Full Fiscal Year: 0%
Xbox 360
2006/2007 - Q4: 29% // Full Fiscal Year: 28%
2007/2008 - Q4: 33% // Full Fiscal Year: 26%
@Norbit
If poop was worth something, poor people would be born without assholes.
Go Marlins!!!!