Peter Moore Wants EA Sports to Compete with ESPN, Nike, Yahoo

Peter Moore’s been on the job less than a week and already he’s making headlines. The EA Sports president claimed that he hadn’t come to the company to simply sell more copies of Madden; and from what he’s laid out, that sounds like the truth.

“There is a great opportunity to take EA Sports and turn it into a general sports brand that can compete not only with Take-Two and Konami and the other usual suspects in the videogame world…[but also] to look at ourselves in a different way and compete with the likes of Nike and ESPN to win the hearts and minds of a very desirable demographic group, which is the 14-to-34-year-old male worldwide” Moore told NY Times’ Seth Schiesel.

It’s interesting that he mentions ESPN, as EA and ESPN are still in the middle of an agreement that provides EA Sports’ games with ESPN features, like ESPN Radio SportsCenter updates, news, etc. Other aspirations for the company include a global EA Sports-branded sports news and social networking site. “…I think we have an opportunity to aggregate information and bring it to life with video technologies,” he said.

“It may sound like heresy, but I’m not here to just sell more Maddens and more FIFAs,” Moore said. “Protecting our base is very important, but I didn’t come here to just maintain the status quo and build the business 5 to 7 percent a year.”

With Moore’s personality and goals he seems intent on pursuing, EA Sports might be capable of becoming a brand gamers like, rather than despise.

via Next-Gen