Nintendo Prez Iwata Discusses Zelda, E3, Third Parties, and More

N’Gai Croal over at Level Up has posted an interview with Nintendo’s president, Satoru Iwata, which took place during this year’s E3. The interview hits on a lot of interesting points, such as the lack of announcements at Nintendo’s E3 press conference, Twilight Princess’ low sales numbers in Japan, EA Sports’ Wii-friendly features, and more. It’s a fantastic read and gives you some insight into the psyche of the big wigs at Nintendo. Iwata had one point in particular which I found to be very interesting when discussing the lack of E3 announcements from the Big N:

Now, if we didn’t feel that we had gained a lot of popular momentum and with success that it’s shown so far, we might have tried to get out a little more information and do an upcoming products, again, just to build some excitement, but since we do have that momentum right now, we chose not to do so. After all, if we show too much now, too early, when those products are actually ready to come out, they won’t seem very fresh if we just re-announce them later on. You have probably noticed this trend too, but I believe that the patterns in the past, you were able to announce things much earlier and have this gradual buildup, but I think that there’s a desensitification–that’s not a word.

N’Gai helped him out by letting him know the word is “desensitization.” The rest isn’t an English lesson, don’t worry. Check out the full interview at Level Up.