Nintendo Invades UK Cinema

GamesIndustry.biz has the scoop on Nintendo’s “advertising first”. Nintendo and CommentUK will soon be bringing live interactive adverts to UK Cinemas. The ads will involve actors planted in the audience playing Wii Sports tennis on the big screen. Carlton Screen Advertising and Picturehouse cinemas have struck a deal to feature the adverts and they’re coming this weekend to a theater near you. First person to spot a plant and take his Wii-mote wins! (PS: Filefront does not endorse this behavior or violence of any kind in the real world)