Nexon to Integrate Retail Partners into MapleStory
By Shawn on Tuesday, December 4th, 2007 at 7:10 PM PST In Computer, Game Companies, Game Platforms, Games, Games Industry
Nexon America has announced plans to integrate the in-game adds of its retail partners into its MapleStory MMORPG.
MapleStory players will now have access to virtual markets with themed quests that will promote both the retailers and the availability of Nexon Game Cards in stores such as Best Buy, CVS, Duane Reade, and 7-Eleven.
The special quests will prompt players to complete various tasks online as well as visit any of these chains to earn their own virtual Nexon Game Card, which will be worth Maple Points, the in-game currency of MapleStory.
“We’re now able to provide a new and unique avenue for major businesses to reach consumers,” said John H. Chi, CEO and president of Nexon America.
“Nexon creates the exclusive, branded content, retailers receive a powerful, direct line of communication and our players get a new, rewarding gameplay experience. High visibility through new content and interactive rewards makes it a win for everyone!”
“Our more than 5,500 U.S. locations and 24/7 operation makes it easy to pick up a prepaid Nexon card,” said Brad Haga, 7-Eleven stores’ senior product director for business development and services.
“A virtual 7-Eleven store in MapleStory allows us to better connect with a very important demographic playing in the world of MapleStory, while also offering a fun and interactive experience for users.”
MapleStory is one of the most profitable online games globally, bringing in USD 16 million per month. Nexon’s 2005 revenues exceeded 230 million with 85 per cent of the profits from item sales and the remainder from advertising.
Those annoy me. The in-game ads that ruin the feel. I mean, maybe in Kerning City, but seriously!
O give it a rest. It’s a free game (mostly…)
I’m not sure they came to me for no reason and they said the stuff and i said mabe but I
didn’t wanted to be that FAR!!