Microsoft and Viacom Announce a Multi-Year Partnership

Microsoft and Viacom recently announced that they have formed a five-year partnership to collaborate on advertising, content distribution, event promotions, and games. Content from many of Viacom’s television stations will be available including Comedy Central and MTV, along with movie content from Paramount Pictures and others via Xbox LIVE. Viacom will also be the preferred publishing partner for casual gaming platforms developed by Microsoft.

“This is a novel and comprehensive partnership that demonstrates the scale of our digital operation and the value of our branded content across all distribution platforms,” commented Philippe Dauman, CEO of Viacom. “By taking advantage of industry-leading assets at both our companies, this landmark alliance brings valuable promotional power and increased monetisation to our wide portfolio of branded websites, which collectively represent the leading entertainment presence online.”

According to both companies, this deal is worth over $500 million in financial considerations and business services. I wonder which one had to sign the contract in blood, Philippe Dauman or Bill Gates? I’m thinking the former.

For a full list of all the souls that Viacom owns, click here.

Thanks: GamesIndustry.biz