Gamers Can Shoot Down Mercenaries 2 Ads
By Shawn on Tuesday, August 19th, 2008 at 9:36 AM PST In Computer, Game Companies, Game Consoles, Game Platforms, Gamer Life, Games, Microsoft, Sony
When is in-game advertising not quite so annoying? When you can destroy ads at will; and Mercenaries 2: World in Flames will allow gamers to do just that.
According to GameDaily, Jay Sampson, VP of global sales for Massive isn’t perturbed at all by having the in-game ads placed in Pandemic’s Mercenaries 2 blown to bits. He counts it as a win for consumer and marketer alike.
“It’s purely a byproduct of gameplay and this notion of a highly destructible environment,” commented Sampson. “Sticking to our ethos of ‘do no harm to the game,’ we tagged the parts in the environment for ads and like everything else in the game, they can be destroyed. It’s mirroring what the studio wants out of gameplay and making the most of it.
Ads will respawn when you restart the game giving you the chance to frag them to your hearts content. This brings up fond memories of LEGO Star Wars and Jar Jar Binks for me.
I’m going to be wasting a lot of tank shells when I find myself in the urban areas. A lot.