Gamecock “el presidente” Harry Miller Discusses the Industry

Since its inception in February 2007, Gamecock Media Group has been doing it differently with great results. Ignoring the “safe bet”, Gamecock is focusing on Independent studios and fresh innovative ideas. It has signed nine games across multiple platforms, all from Independent studios, some of which are new to the game.

Harry Miller or “el presidente” talks to Gamasutra about how this strategy is working out for Gamecock, the alternate E3 it sponsored and what he believes are the biggest problems with the industry today.

Miller says that the Gathering of Developers, or “alternative E3″, has been around a long time. It started as “counter-culture” activities in the parking lot at previous E3s.

“- bands, barbecues, beer and all that kind of stuff. It’s a lot of fun; a better bang for your buck.”

Miller says the companies strategy in going better than they had hoped. Its success is directly related to doing things differently than the majority of companies in the industry.

Because no one’s really taking any chances right now. The industry’s laden with sequels. Not that sequels are bad, you have to have them, but you also have to have new blood as well.

So right now you’re seeing sequel after sequel, version five, six of titles, even more, a lot of licensed properties – and most licensed properties are crap, basically. It’s just a sure bet they can make some money and they don’t put much effort into making a quality effort.

It makes for a stagnant industry, and this is the games industry – it should be fun, it’s entertainment, and a lot of that’s taken out of the equation.

Read the full interview on GamesIndustry.biz