EA CEO Confident “Dragon Age Won’t Be a Risk”
By Shawn on Wednesday, June 18th, 2008 at 1:02 PM PST In Bioware, Computer, Electronic Arts, Game Companies, Game Platforms, Games
EA CEO John Riccitiello has given the upcoming RPG Dragon Age his vote of confidence. At the William Blair & Company’s 28th Annual Growth Stock Conference, Riccitiello stated that there was no risk involved for EA with the title.
“(Dragon Age) speaks to a very, very, very important audience,” said Riccitiello. “This is a core RPG created for fans that love (BioWare), and it’s about dragons. This is not risky. This is an audience that we know, that we can deliver for and generate very substantial profits by doing so.”
I would say that Dragon Age does have a pretty good chance of going over well with the RPG crowd. BioWare has a well deserved reputation for excellence. However, that’s no guarantee that gamers will take to Dragon Age. Players are steadily becoming more selective of where they spend their hard earned cash.
via StrategyInformer
