EA Apologizes for Using Porn Models in Need for Speed Adverts

Electronic Arts has stated that while they regret a recent promotion for Need for Speed which used Page 3 porn models for a topless photo shoot, the images “slipped through proper approval process”.

Appearing on Page 3.com, which would be familiar to our UK readers as the official softcore porn site of The Sun (British tabloid), the advertisement featured topless porn models posing with a Ferrari. In this ad, the Need for Speed branding and EA logo featured prominently, and a spokesperson for EA told GamesIndustry.biz that “We regret that these images slipped through the proper EA approval process. They were not appropriate for our brand, [and] the original site has been taken down this morning.”

Even with said images being taken off the internet, the video of the photo shoot is still posted on the site; however all associations with the game have been omitted. No wonder Need for Speed: Pro Street, which was released last Friday in Europe, entered the all formats charts at number two today. Nothing like a little “hey hey” to get people interested in your game.

Thanks: GamesIndustry.biz