CNN Battles Obesity Epidemic With Exergames in CNN Fit Nation Tour
By Shawn on Sunday, July 20th, 2008 at 10:14 PM PST In Game Companies, Game Platforms, Gamer Life, Games
The CNN Fit Nation tour is using exergames to raise awareness of the growing “obesity epidemic in the United States. XerGames Technology Inc. is providing equipment for the 8-player XerDance game and Sportwall Group Training Stations.
“We are very pleased to be the first exergame company in the CNN Fit Nation Tour,” said Jim Teatum of XerGames and the former President of Nautilus. “Studies have demonstrated that the obesity problem is being driven by a dramatic increase of inactivity. We believe that most people are inactive because they are not very keen on counting reps or watching the time tick down on a treadmill; they would rather sit in front of a TV, computer or videogame. Our exergame products turn the problem into the solution by using computer technology to engage folks, involve them, and get them up and moving. Exergames are fun, and everyone – kids especially – love to play exergames. That makes a huge difference, in terms of the level of involvement and exercise adherence, which is a key focus of the CNN Fit Nation Tour.”
Other companies participating in the CNN Fit Nation Tour are the American Diabetes Association, the Mayo Clinic, and Weight Watchers. The tour will heading to Minneapolis, then to Ohio, Delaware, and New York. Anyone interested checking out the tour can find more specific details on dates and locations at www.cnn.com/SPECIALS/2008/fit.nation.
via Business Wire
