Europe is Now Ubisoft’s Biggest Market
By Chris on Wednesday, August 27th, 2008 at 1:13 PM PSTIn Game Companies, Games Industry, Ubisoft
Lazard Capital Markets analyst Colin Sebastian may claim that the European game market is equal in size to that of North America, but for Ubisoft, it’s even larger. In an interview with GamesIndustry.biz at the Leipzig Games Convention last week, Ubisoft’s CEO Yves Guillemot explain that, thanks to the strength of the pound and euro, Europe is a larger market than the U.S. by more than 5%.
First, our money – the pound or the euro – is very strong and because of that the turnover from those countries is heavier than they used to be. So for Ubisoft turnover Europe is actually more important than the US now, and by more than 5 per cent. It’s become a very strong market for us.
I think there are lots of customers that want to play – because in Europe we love to play – the only problem we had was that the games were becoming more and more difficult to play. Now that there’s more accessibility, some accessories that are helping people to have fun, I think this market has no limit in the growth it can have if we can make sure that the people that are coming in are staying.
A game like EndWar, for example, which you can control by voice – it’s totally changing the industry because it gives you the opportunity to command what’s happening, and to have a quick answer to the orders you give. And it’s the same for a lot of other games, like the party games you can play – the games with guitars are also helping things to increase the fun, and bring more people. Because when you have fun with your family on the game, you take them into more games with you.
While Guillemot didn’t mention it specifically, you can’t help but think he’s referring to the Wii (and DS) when talking about there being “more accessibility.” Nevertheless, it’ll be interesting to see if the current economic predicament that the U.S. is in will result in other publishers finding greater percentages of their revenue coming from other territories.








Darrell on World of Warcraft Addiction Stories
GenericHandleID on Boston Dynamic’s “Big Dog” is Half of a Real-Life Metal Gear
Bronson on World of Warcraft Addiction Stories
Zerr on World of Warcraft Addiction Stories
Zerr on World of Warcraft Addiction Stories
Guido on RUMOR: Future Xbox Console Coming in 2010 – Achievements to Carry Over
Immortal_Tech_The_truth on World of Warcraft Addiction Stories
moobies on How to Use a PS3 Controller on a PC
NON-LIFER on Workaround for Crysis CD-Key Issues
Christina on World of Warcraft Addiction Stories
Delanas on Midas Magic Spells of Aurum Oblivion Mod
Delanas on Midas Magic Spells of Aurum Oblivion Mod
camboneo on How to Use a PS3 Controller on a PC
oyeaa on Assassin’s Creed 2 Tokyo Game Show 2009 Trailer
Mohan on NARUTO Shippuden: Clash of Ninja Revolution 3 Jutsu Trailer
Jaci on Newsweek Says 3 Year Warranty For Xbox 360 Is Not Enough
brookzy on Sweet Forza 2 Paint Jobs From Japan
carl on One Free Track Pack and One Pay Track Pack Unveiled for Guitar Hero III
bill on World of Warcraft Addiction Stories
dumbasses on Guide On How To Keep A Girl For Gamers
dralith on Open-source Torque MMORPG Engine Released
tholyn on Call of Duty 4 PS3 Being Updated, Online Issues Ironed Out
jacob on Does the Xbox 360 Arcade System Only Come with Arcade Trials?
DMC on MechWarrior 4 For Free is Awesome
dave smith on 1000 Easy Achievement Points In One Day (Xbox 360)