By
Ron on Wednesday, July 1st, 2009 at 4:35 PM PST
In
Blizzard,
World of Warcraft
Today in the complete speculation department, we have this: Blizzard has trademarked the name Cataclysm. In fact, they’ve trademarked it three times, with the following descriptions:
1. Entertainment services, namely, providing on-line computer games; providing computer games that may be accessed via a global computer network; and providing on-line information in the field of computer gaming entertainment
2. Computer game software and related instruction manuals and guides sold together as a unit; downloadable computer game software; interactive multimedia computer game program; mousepads
3. Comic books, computer game strategy guides, trading cards, coloring books, adhesive stickers, rub-on transfers, notebooks, stationery-type portfolios, posters, greeting cards, calendars, instructional leaflets in the field of computer games, computer game instruction manuals, catalogs in the field of computer games, advertisement boards of paper or cardboard, photographs, art prints
So, now for the speculation: What in the world does all this mean?
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By
Ron on Wednesday, July 1st, 2009 at 10:27 AM PST
In
Blizzard,
Computer,
Editorials,
World of Warcraft
Yesterday the internet was filled with the news China had banned gold farming. Just in case you live under a rock and don’t know what gold farming is, it’s the gathering of virtual currency in a game (usually an MMO), which is them sold to other players in exchange for real currency.
According to an article at InformationWeek, “the Chinese government has declared that virtual currency cannot be traded for real goods or services.”
Obviously, this was enormous news. Since it’s been estimated that 80-85% of the world’s gold farmers are located in China, this would have likely meant a huge drop in the amount of available virtual currency.
Unfortunately, there’s news today that the law being referenced actually does not reference gold farmers at all.
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By
Ron on Tuesday, June 30th, 2009 at 9:40 AM PST
In
Blizzard,
Computer,
Starcraft
If you haven’t heard yet, Rob Pardo, Senior VP of Game Design at Blizzard, has confirmed that Starcraft II will not support LAN play. Yeah, you heard that right. Even though LAN play has been the pillar upon which Starcraft stood for years, it won’t be included in the sequel.
In an interview with Inc Gamers, Pardo said, “we don’t have any plans to support LAN.” When asked directly for clarification, he said, “We will not support it.” Furthermore, in a follow up with Blizzard, they were told that the exclusion of LAN play, “is because of the planned technology to be incorporated into Battle.net,” a topic they will reveal more about at a later date.
As you can well imagine, the Starcraft community isn’t happy. Starcraft II has already received its share of attention, once it was revealed that it would be released in three parts. Blizzard has assured gamers that each parts of the release will be a full-fledged game, and the furor has died down. Unfortunately, Blizzard is now in the center of a storm again, and this time it’s LAN gamers stirring things up.
UPDATE: A new statement from Blizzard appears after the break.
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By
Eva on Tuesday, June 2nd, 2009 at 6:16 PM PST
In
Blizzard,
Computer,
Game Companies,
Game Platforms,
Games,
Patches,
World of Warcraft
The latest patch for Blizzard’s ever popular World of Warcraft is ready to download at FileFront. WoW Patch v3.1.2-3.1.3 is pretty pretty standard as far as tweaks and bug fixes. Hunters are big winners with this patch gaining additional power attack bonus for Hunter’s Mark and a cost cut on Aimed Shot and Chimera Shot.
Death Knights and Warlocks weren’t so lucky and will find a few nerfs in place. Warriors and Druids break even and the Rogue Overkill Talent has been redesigned. See the complete World of Warcraft Patch 3.1.2-3.1.3 notes after the break.
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By
Eva on Tuesday, May 12th, 2009 at 7:11 PM PST
In
Blizzard,
Computer,
Game Companies,
Game Platforms,
Games

Blizzard Community Manager Zarhym confirmed that the company’s unannounced MMO project is based on a new IP which has nothing to do with World of Warcraft, Starcraft II, or Diablo III.
Zarhym’s comment is part of an answer to a thread on the WoW forums that accuses Blizzard of laying aside future expansions for the popular MMO. He answers the challenge and gives an explanation of how the development process works in response to the thread “Blizzard going the way of SOE?”
Quote:
“I’ve heard that they are focusing on other projects. If this is true you can expect more of this, and less customer service/content. At this point they can just sit back and add some new arena/pvp gear every4-6 months and that’s it.”
Zarhym:
“This a common misconception. Such a misconception requires nothing but assumptions and misinformation to hold water. We have completely independent art and development teams for each project on which Blizzard Entertainment is working. Sure, people switch positions and may move to other projects from time to time. This is common practice in any company, whether or not the company develops games. But if a position is vacated, it is filled. You may have seen earlier this year that Jeff Kaplan, former game director for World of Warcraft, announced he would be leaving his position to begin work on the new, unannounced MMO. Tom Chilton stepped up to fill his role on the World of Warcraft development team. We’re never short on talent and our teams are constantly growing. There’s absolutely no reason or evidence to support the theory that we’ve shifted focus away from the Warcraft franchise. I’m surrounded by employees in this building working hard every day that can attest to this, were they not too busy working on a prioritized list of new content for this game to speak directly. :)”
The Poster goes on to insinuate that there can’t be a new MMO because it hasn’t been advertised yet.
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By
Eva on Monday, May 11th, 2009 at 7:33 PM PST
In
Activision,
Blizzard,
Computer,
Electronic Arts,
Game Companies,
Game Consoles,
Game Platforms,
Gamer Life,
Games,
Microsoft
WarCraft III: The Frozen Throne is debuting as the official game for World Cyber Games 2009. Gamers will battle one-on-one for the world of Azeroth in this real time strategy. WCG has announced the official tournament rules and regulations including changes for Guitar Hero III: Legends of Rock, Starcraft: Brood War, TrackMania Nations Forever, and FIFA ‘09. This year’s Grand Final is scheduled for November 11-15, in Chengdu, China.
This year’s full lineup is listed in official press release following the break.

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By
Eva on Friday, May 8th, 2009 at 1:07 PM PST
In
Blizzard,
Computer,
Game Companies,
Game Consoles,
Game Platforms,
Gamer Life,
Games,
Grand Theft Auto,
Microsoft,
Rockstar,
Take-Two,
World of Warcraft

Just a minute, I’ve got to adjust my soapbox before I talk about comparing playing violent videogames with accepting torture.
As the battle over torture rages through the media, Huffington Post columnist Kari Henley has taken the opportunity to blame the acceptance of torture by some US citizens on violent videogames and other media. She insinuates that you can’t have both videogames and morals in her post “America Doesn’t Torture… We just play Grand Theft Auto “.
“I believe if we are going to truly come to terms with abiding by moral codes against extreme acts of violence, we first have to start in our own living rooms to explore the increased levels of violence we witness on a daily basis that serves as news or entertainment. We say we “don’t f**#$ torture,” yet Grand Theft Auto is our favorite video game.”
After raging on about the depravity of popular adult television series and movies, Henley once again lashes out at mature rated videogames labeling them trainers designed to turn children into killers.
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By
Ron on Wednesday, May 6th, 2009 at 1:18 PM PST
In
Blizzard,
Computer,
Game Companies,
Game Platforms,
Games,
Starcraft
Without question, one of the most anticipated games of 2009 is Starcraft 2. Blizzard’s popular RTS series caused quite a stir late last year when it was announced that the game would be released in three installments, one for each of the three player factions.
Whether you found that news annoying, exciting, or neither, you have to admit that you are stoked about the chance to play Starcraft 2. Well, now you may get a chance to earlier than you think.
Blizzard has opened up beta testing signups for Starcraft 2. If you’re interested in joining in, you’ll need to head over to Battle.net’s beta profile page and get your sign up on. You know you want to.
I would like to remind everyone of the point of a beta test. It’s to find bugs, report them to the developer, and help make the retail release a better product. It’s not simply a chance to demo the game early. So please, don’t look at this as a demo. Look at it as your chance to improve a game that millions of people will be playing.
Regardless, this isn’t an opportunity to pass up. Go sign up today!
If you need a little refresher, you can find a couple of trailers right after the break.
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By
Stephany on Wednesday, December 17th, 2008 at 10:52 AM PST
In
Blizzard,
Computer,
Editorials,
Gamer Life,
Games,
World of Warcraft

Seems like a poster over on the F13 forums was told by a job recruitment type not to mention the fact that he plays MMOs. Supposedly, the recruiter told him that one of the employers he consults for specifically asked not to be sent people who play World of Warcraft.
According to the post:
I met with a recruiter recently (online media industry) and in conversation I happened to mention I’d spent way too much time in the early 2000s playing online games, which I described as “the ones before World of Warcraft” (I went nuts for EQ1, SWG and the start of WoW, but since 2006 I have only put a handful of days into MMOG playing - as opposed to discussing them - I’ve obsessed over bicycles and cycling instead).
He replied that employers specifically instruct him not to send them World of Warcraft players. He said there is a belief that WoW players cannot give 100% because their focus is elsewhere, their sleeping patterns are often not great, etc.
I mentioned that some people have written about MMOG leadership experience as a career positive or a way to learn project management skills, and he shook his head. He has been specifically asked to avoid WoW players.
For one thing, I can understand this on some level, but so what if it is a videogame? It could be a number of things that the person does when not at work that can lead to being a less than suitable employee. There is excessive drinking, whoring, knitting, dog training, working out, getting high all night, MMO grinding, reading into all hours of the night, clubbing, your kids myriad of different sporting events you have to attend, a TV marathon of “My Big Redneck Wedding”, the wife/husband/mother-in-law bitching and yelling all night, insomnia, chronic masturbation habits, just being a crap employee– a number of things can make a person less worthwhile on the job. Don’t just blame MMOs, and if you have hired a load of people who play these games for your company, that means you are an industry that appeals to gamer types any way so get used to it. It could just as easily be some multiplayer “shoot em up” on Xbox LIve that is keeping them up all night.
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By
Stephany on Friday, December 12th, 2008 at 12:16 PM PST
In
Blizzard,
Computer,
Gamer Life,
Games,
Games Industry

Blizzard has updated the Diablo III website with five new screenshots from the game and three new bits of artwork. The screens show off the Barbarian, Witch Doctor and Wizard, with plenty of cool graphics and magic spells such as fire, lightening bolts, and otherworldly pets.
The artwork is the bandit city of Caldeum, a palace, and what looks like a dungeon. All are very cool and definitely worth taking a look at.

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