British Game Industry and Government Join Forces to Fight Obesity

The UK government’s Department of Health has outlined a £372 million plan to “Set up a working group with the entertainment technology industry to ensure that they continue to develop tools to allow parents to manage the time that their children spend watching TV or playing sedentary games, online and much more widely.”

The industry’s trade body ELSPA has stepped up and is getting with the game plan. However it isn’t shouldering the blame for the growing problem of obesity among today’s youth.

In response, director general of ELSPA Paul Jackson said: “We look forward to working with the department on strategies to help in the education and support of parents and children. We as an industry wish to encourage healthy lifestyles and will therefore also take the opportunity of informing the government of the huge amount of active gaming devices and games which offer more active and interactive play.”

It’s good to see the gaming industry getting some good press for once.

via MCV