Brain Center America Challenges US Gamers to Get NeuroActive

Brain Center America (BCA) is challenging US gamers to give their brains an aerobic workout with NeuroActive. The BCA states that studies have proved that using NeuroActive can increase cognitive function by 20%. Apparently using the program stimulates physical changes in your gray matter increasing blood flow and oxygen absorption.

Here are the claims BCA is making about NeuroActive’s features in the press release on Business Wire.

NeuroActive is designed to:

• Provide customized and complete brain training that sharpens 16 brain functions, including memory, processing speed, concentration and ability to recall faces, names and information
• Keep users’ brains active and youthful as part of a natural, no-side-effects Alzheimer’s disease-prevention strategy
• Meet users’ needs for quick, long-lasting, measurable results with 15- to 20-minute sessions three times per week that may be performed anywhere – including homes, offices and fitness centers – with an easy-to-use, PC- or MAC-compatible system

Scientific research proves that the brain, at all ages, has significant potential to acquire new knowledge and skills with proper training and exercise. Known as neuroplasticity, or brain plasticity, that recently discovered ability to change and map new neural pathways, stimulate new cell growth, and deliver better oxygen and blood flow to the brain is at the heart of Brain Center America’s groundbreaking software, which aims to improve short- and long-term memory functions and speedy analysis of situations and information, as well as enable users to regain long-lost abilities.

Apparently NeuroActive has been used in Canada and Europe successfully. I find it amusing that BCA is using the US obsession with physical fitness as a call for people to get mentally fit. Most of the people reading this article already use their brains regularly and are pretty mentally fit. Perhaps NeuroActive could be thought of as weight training or long distance running.