Boom Blox Sold Poorly in May, But EA Says Sales Have "Met Expectations"
Posted by Chris on Thursday, June 19th, 2008 at 11:01 pm under Electronic Arts, Game Companies, Game Consoles, Game Platforms, Games, Nintendo
I’m a big fan of Boom Blox; it’s one of my favorite Wii games, and certainly the most fun I’ve had with any third-party title on the platform. The overall reaction to the game was quite positive, as the game garnered solid reviews. But according to the NPD Group (via GameDaily), the game sold only 60k copies in May, coming in at #25 for the month — surely that’s not what Electronic Arts had in mind for their Steven Spielberg-branded game had in mind, particularly in a month where sales of the system were so high at just over 675k.
Analysts have been split about what this means. Ben Schachter said, “While overall hardware and software trends for the Nintendo Wii continue to be strong, we would like to see more third-party hits on the platform,” before adding, “To-date, Guitar Hero III, Sega of America’s Mario and Sonic: Olympic Games, and TTWO’s Carnival Games are the only third-party Wii games that have sold more than 1 million units to-date according to NPD, and there are many third-party Wii exclusives that have come-and-gone with minimal reaction from the market.”
Anita Frazier disagrees and simply believes the game was caught in a month where the attention was directed to things like Wii Fit and GTA, which is the theory I personally subscribe to. “It’s still really hard for new IP to breakthrough the noise in the market, and there has been a lot of noise so far this year. Between Super Smash Bros. Brawl, GTA IV, Wii Fit, Mario Kart and the upcoming Metal Gear Solid 4 (to name a few), there have been some really high profile game releases. The game was really well reviewed so I’m suspecting the marketing just didn’t break through the clutter to the extent that they were hoping for,” she said.
Earlier this week, however, EA CEO John Riccitiello told the audience at the William Blair Investor Conference (via MTV Multiplayer) that sales were actually on target, and that it had actually “met our expectations internally.” He also remains hopeful about the game’s future, saying, “A title like this one — can it do several hundred thousand or a million or more units? Sure, it’s just gotta keep selling.”
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June 20th, 2008 at 12:02 pm
This is definitely a "word of mouth" type game. The box art doesn't really give you an idea of what the game is. It looks like a shitty Jenga game cashing in on Wii. Once positive word hits the streets, this game will do well much like Carnival Games after positive word of mouth started traveling.
June 21st, 2008 at 7:03 pm
Game looks fun as heck, but I can't seem to spend 50$ on it. I got other games to buy for that price. I'd like to rent it though.