Australian Video Game Industry Passes $1 Billion
By Andrew on Monday, July 30th, 2007 at 2:21 AM PST In Gamer Life, Games Industry, Microsoft, Nintendo
Video games are on the rise, even down under. And it looks like the PS3 and the Nintendo Wii are a major contributing factor.
The games industry passed $1 billion in revenues for this year, and revenues are up fifteen percent from the previous year.
“The market is growing as more and more people embrace gaming as a form of entertainment,” Daniel Morse, a video game analyst, told the Sydney Morning Herald. The Wii could definitely account for this.
It’s definitely apparent that the face of gaming is changing, both as the number of people in the market for games grows, and the number of people who might be averse to picking up a controller die off. But it looks like it’s definitely not just young people playing games in Australia.
“The stereotype of gaming as a children’s pursuit is simply wrong, with the average gamer age in Australia at 28,” Chris Hanlon, Chief Executive of Interactive Entertainment Association of Australia, said in the article.
Video games are just simply fun, and it’s going to stick with more and more people as they grow older now that they’ve grown up with it. And as we can see from Australia, the industry grows with them.
Let’s hope the powers that be remember their maths and decide to have an ‘R’ rating fof the majority of adults who make up the the ‘gaming community’. (I’m 42.)