Are More Rich Than Poor Buying The Wii?

It’s an interesting thought and apparently it’s true. According to the Nielsen Company, Nintento Wii’s are more likely to be found in upscale houses than any other system. You would assume that the cheapest system would be more common in households with less income, but this is not the case. The same report also concluded that more consumers played the PS2 in June than any other system.

While Nintendo’s Wii might be the least expensive system in the latest generation of consoles, it’s actually more likely to turn up in the homes of the affluent. That’s among the findings the Nielsen Company revealed today as it launched GamePlay Metrics, its gaming industry data-tracking service.

Borrowing the infrastructure of Nielsen’s well-established TV-monitoring service, GamePlay Metrics combines data from more than 12,000 households (roughly 33,000 people) to report on monthly usage of the major gaming consoles and PC games. The company says GamePlay Metrics can show “who is playing games, on which systems, at what times, and, when integrated with other Nielsen data, illustrates which other media platforms are also engaging gamers and which consumer goods they’re likely to buy.”