Activison Teases Guitar Hero 5, Tony Hawk, Modern Warfare 2, and Bond Racing
By Stephany on Thursday, December 4th, 2008 at 7:38 AM PST In Activision, Blizzard, Call of Duty, Game Consoles, Game Platforms, Gamer Life, Games, Games Industry, Guitar Hero, Portable
Activision Blizzard sure knows how to get the speculation ball rolling, and with this latest bit of teasers and confirmations from the company during yesterday’s Massive Inc. event (advertising summit really) what they had to say is really not much of a surprise.
This meeting basically showcases games that would be great vehicles for in-game advertising, and the biggest one mentioned was one called Guitar Hero 5 (working/speculative title at this point) which was revealed as a screenshot featuring a Burger Kings ad next to the scrolling notes.
ActiBliz also confirmed what we already knew about the upcoming Tony Hawk game slated for an October 2009 release when a spokesman stated: “You’re not going to be playing this game with a controller in your hands”. This, however is old news to gamers who have been in the know regarding a “skateboard type” peripheral which is supposed to come with the game.
Confirmed during the event was Call of Duty: Modern Warfare 2 for Fall 2009, and while no details were forthcoming on the upcoming Call of Duty title, ActiBliz did acknowledged Bizarre Creations’ “Bond Racing” (no tile was mentioned) style game which would be heading to stores sometime in September 2009. The good thing about this Bond game though, is that there is no movie tie-in associated with it and for fans of racing games, another one is in the works which is being hailed as a “Mario Kart meets Forza”.
So there ya have it. A few teasers, a few confirmations and the expectation that in-game advertising will be prevalent throughout each one of them. Hooray for greed and constantly being bombarded with advertising no matter where you look. Formally known as the American Way, it is now just the way of the world.
