Activision CEO: Mature Games Just as Important as "R" Rated Movies

Bobby Kotick, the CEO of Activison made an interesting comment recently when asked by a staffer for The Times if the new merger with Blizzard will create more games with violent content. In reply, Kotick stated:

“I don’t think that you need to have gratuitously violent products. But no company can afford to turn its back on a $45 billion section of the market. They are as important to the business as R-rated movies [restricted to 17 and older] are to films.”

Well, of course. Mature rated games give the adults something more meaty and more defined to the age demographic. I mean, seriously, who wants to play fluffy bunny rainbow garden when you can be shagging hot alien broads, slashing your enemy across the face with a scimitar, gazing down at your dead enemy’s body riddled with bullet holes, and ripping people from their cars and taking off in them? ‘

In the same way that adults want to see movies aimed at more adult themed situations, we also want it in our games. Entertainment is entertainment period, no matter what type of outlet it is, so as long as developers cater to all demographics while at the same time not shortchanging the adults, everyone should be happy.

Via: CVG

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