A PSP Hidden in The Divine Comedy
Posted by Jonathan on Thursday, July 5th, 2007 at 4:05 pm under Gamer Life, Sony
Want to look intelligent without all the hassle of actually being intelligent? It looks like Sony advertisers in Italy have it covered with these handy “PSP hiders.” By fitting your hands through two handles on the back, you can play your PSP while looking like you’re just reading a copy of Dante Alighieri’s famous epic poem, The Divine Comedy. It also makes it looks like you just got a manicure to boot. Granted, I don’t know why a copy of The Divine Comedy would have PSP icons on its spine and not have any mention of the name “Dante” on it at all (or why Italian students would be reading it in English, considering it was originally written in Italian). Still, it’s a pretty cool marketing ploy.
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July 18th, 2007 at 5:15 pm
[...] was on Italian campuses last week, passing out fake copies of The Divine Comedy—complete with hands to hold the “book†open. The point? It’s a smartypants smokescreen for [...]