40GB PS3 $399 US Price Entry Confirmed

Yep, it looks like the cat is out of the bag. According to the Wall Street Journal today, Sony will be pushing the newly announced 40GB PS3 model at the sub $400 price point. Not only that, but the new entry PS3 will be officially heading to the US in time for the holidays. No more rumors. Done.

This rumor turned fact comes as no surprise when Sony has clearly shown its stubbornness in reducing the price point of its existing models. By introducing a “cheaper” SKU, Sony is answering the calls of many would-be PS3 owners who still find the existing models well out of their price range. Not only that, but the new entry PS3 model will close the gap to within $50 of its nearest competitor (sans the lame absent hard drive model). To put things into perspective, before today, the cheapest PS3 on the market was $100 more expensive.

It looks like Sony is in good position to attempt a Holiday onslaught. I can certainly see PS3 sales ramping up this quarter now. A $400 PS3 even entertains my thoughts of purchasing a Sony console. I just wish it had the games to back it up right now (MGS4 & GT5 look pimp). Still, hopefully this will end the “it’s too expensive” bitching that has become a monotonous choir of anti-PS3 fandom.

Before you ask, I have no clue if the “White” PS3 will be officially available in the US anytime soon. I just put the pic up because it looks so damn cool.

Via Wall Street Journal Online